UNDRSTND Group’s Managing Partner Brent Bussell has contributed this week’s #thedmcollaborators article. It it, Brent discusses why the ECM community needs to rally round and spread the word about its contribution better than it’s currently managing.
According to Brent, rival technologies are encroaching on the core territory of Enterprise Content Management – despite the fact that ECM can (and does) already now do much of what things like digitisation and customer experience (CX) claim to do.
If you have a view on Brent’s article — maybe you agree that the ECM community isn’t doing enough to remind customers of what ECM can deliver — please add a comment and open up the debate.
