The latest installment on the #DMCollaborators blog is an interview with John Symon, SVP International Markets at Boss Equity, a company that specialises in mergers and exit strategy planning for tech sector SMEs.
In the interview, John discusses the fact that software firms focus too much on technical issues, features and functions, and not enough on building stickiness, customer loyalty and ways to achieve long-term growth and success. John suggests firms should look to build value, as well as gain a greater understanding of the competitive landscape in order to identify opportunity.
If you have a view on John’s interview, please add a comment and open up the debate.
