What Was Enterprise Content Management, Grandad?

This week’s article is from UNDRSTND Group’s Martyn Christian, on why the focus of business has changed dramatically – a change so radical that the point of Enterprise Content Management is being called into question.

According to Martyn, from SaaS to mobile to Cloud, enterprise technology has changed everything. ECM as a narrative and product category will die but the technology and solutions will live on, and you will have to reinvent your value proposition to align with this new industry conversation.

Do you have a view on Martyn’s article? Then why not add a comment and open up the debate?